Foursquaring!

I joined Foursquare over a year and a half ago with a fellow co-worker. We instantly became hooked and quite competitive, each morning comparing who had more points and badges. Our friendship hasn’t been the same since. Since first signing up and being onboard for a few months now, I noticed the amount of large corporations which have joined Foursquare thus far. Starbucks, Victoria’s Secret, H&M, and even networks like NHL & the Food Network are just to name a few.  The one thing I took away from Foursquare was the fantastic and instant recommendations through commentary on hot spots such as restaurants, deals, and great entertainment. I would have not known about these deals or dishes without being a member of Foursquare.

• Groupon: Deal-of-the-day website, Groupon and Foursquare are coming together to work alongside each other to offer Foursquare users more fantastic deals and Groupon will increase its exposure. http://mashable.com/2011/07/29/foursquare-groupon-partnership/

• American Express: To create stronger brand loyalty and promote American Express usage amongst loyal customers to a brand that is already well established and may not frequent use American Express. Like Starbucks, American Express would reward customers who have checked-in with discounts on purchases. By also incorporating QR codes in the sign-up process they have made life a little easier for everyone.

• GranataPet: By using Foursquare in a creative way to market a pet food product, they engage Foursquare customers in a way that transforms the customer into a spokesperson for their brand. By check-in, providing commentary and publicizing it on Facebook and Twitter, GranataPet's attracts new customers to new and innovative ideas. Check out this link: http://youtu.be/t8dmjoqOOQo