Lululemon, a Vancouver based yoga wearing company is extremely active on Twitter or Facebook and exert a clear and concise message to its 530,000 fans on Facebook and over 180,000 followers on Twitter. Managers continuously share tips and commentary with participants on yoga and ways to stay fit. They guide the conversation and follow up with concerns or issues. Managers engage people in an effective dialogue in an authentic voice that shows they are passionate about the products and company. Individual community Lululemon Facebook pages have been set up to allow you to interact with your local Lululemon store and their staff. As a result community managers become your local store manager who are well informed and love the products in the store and may have most likely met you in one of the free yoga classes each Lululemon store hosts weekly.
Steam Whistle, a Canadian brewing company with over 9,000 followers on Twitter and the same on Facebook, manage their social community actively and authentically. Managers reply to each comment on Facebook and like Lululemon share tips and company facts on their Twitter profile. They answer questions with a passion and knowledge of the brand and build relationships with their participants. In the past they have mobilized their active social media participants by organizing dodge ball competition in the brewery’s recreational area.
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